Friis Coffee

For passionate coffee drinkers, rich flavor is often the key indicator of whether or not they choose a particular brand of coffee. Friis has studied and perfected the art of flavor in order to please coffee drinkers. They have developed proper storage techniques and products so that life will simply taste better. RED helped Friis conduct research among coffee drinkers in order to discover what coffee drinkers expect out of high-quality coffee. With the consumer results, RED redesigned their website with more alluring colors and imagery, that in turn bring more sales and revenue to the company.