Candesa

Candesa is a regional producer of interactive material. As they were growing they wanted to bring a refreshed image to their firm. Working with top management, RED did multiple concepts to define a mark that carries the right message. Candesa used three key elements in their work to build an award-winning design. With the friendly feel of the lower-case type and three capital C's brought together in one distinctive mark, we found a solution that works. RED then put this information in a style guide that is used to extend the brand. RED developed corporate materials, brochure concepts, and mailers that extends this brand in a dramatic way.