Metabolife

Metabolife is a great pioneer in the weight-loss industry, and their products have helped millions of people successfully lose weight. With the introduction of a new two-stage supplement program and online support, Metabolife needed new packaging to match the intelligence of their new weight-loss services. Using i-Interviews RED gained insights into how customers felt about Metabolife and how to improve their products. RED developed new visual solutions based on consumer insights, which were also tested among consumers. The final design was chosen and extended to all of their products. The new design and program has been a huge success.