![R[E]D - Research Enhanced Design](/img/logo2.jpg){kind=logo}
Central Bank
Client: Central Bank
Research / Identity / Campaigns / Promotion
CASE STUDY AVAILABLE >
Central Bank and Trust has been a landmark in Utah County since 1891. To promote their service expansion they teamed up with RED to build a new marketing initiative that would attract and educate consumers. Two surveys were conducted with current customers of Central Bank. RED's research and design provided Central Bank with a unique approach that set them apart from competitors. The strategy was utilized in all aspects: brand identity, brochures, literature, signage, and exterior colors.
