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Sunkist

Client: Sunkist Packaging Research
Research
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RED designers fine-tuned a preliminary label design for Sunkist using the results from the consumer survey. Research findings, consolidated design suggestions for product extension, and a suggested package design were presented to Sunkist. Sunkist's product extensions have been successful in the produce industry. In 2004 Sunkist brought 1 million cartons of strawberries to market under the Sunkist label.