Research Emotion Design

RED is a Brand Research and Development Strategy Firm

801.377.3954

What our clients say...

NATHAN JARVIS

Director of Marketing and Merchandising / Deseret Book Co.

We have a new brand that accomplished the nearly impossible tasks of being anchored in our heritage and being inviting to today’s customer as well.

Recently, Deseret Book began the process of better defining and refreshing the Deseret Book brand. One of the biggest challenges and opportunities we faced was the fact that the Deseret Book brand has over 150 years of tradition and history behind it. We knew we needed to update the Deseret Book brand experience in order to be compelling and relevant to today’s consumers, and we agonized over how to do this while staying true to our heritage. One thing we knew for sure—this was a move we needed to make. We needed a brand that spoke to our existing consumers but would also excite a younger market to want to become part of the Deseret Book experience.

We knew we needed a strong strategic partner to help us in this huge endeavor. After reviewing a number of options, we chose to work with RED on this project. Their proven track record of taking brands (many of them long-existing brands), conducting and analyzing consumer research, and re-packaging the brand experience for improved results spoke for itself.

As they worked with us, RED was able to examine existing research and administer new research to define the attributes, benefits, emotions, and values that drove our customers. From the findings of this research, RED developed a series of fresh brand concepts and sub branding along with important secondary logos and taglines that were tested with our customers. RED extended the mood and tone of the brand design and developed a new corporate style guide covering all aspects, such as corporate materials, signage, web, uniforms, and store interiors. This guide has been critical as we extend the brand to new store interiors and exteriors.

We were very pleased with RED’s process and feel that we have a new brand that accomplished the nearly impossible tasks of being anchored in our heritage and being inviting to today’s customer as well.

ERNIE BRAY

Managing Member / U.S. MetroNets, LC / Red Creek Tactical, LLC

RED’s depth and breadth of experience in research discovery, design, and well-honed, proven processes has never failed to deliver the amazing results I have now come to expect.

I have been working with the principals at RED for over ten years, encompassing numerous projects for multiple companies. I am consistently amazed at their ability to take the abstract and undefined thoughts, ideas, and concepts from the minds of company executives, customers, and market research and form them into cohesive, comprehensive, and highly effect that the new look packages are being accepted very well at retail. We believe that this acceptance will lead to continued FatBoy sales success.

I highly recommend RED as a professional organization that will help grow sales and the bottom line. They are the best research and design organization I have ever worked with!

PRESTON RICHARDS

Director of Product Marketing / Neways

I have loved my experience with RED.

JASON BUDGE

Owner / Shelf Reliance

Our partnership with RED has been a very worthwhile investment, and the impact of their work has had an extensive shelf life with our business.

We've turned to RED many times over the years to help guide our marketing decisions and strengthen our brand. Their insight, creative design, and consumer-based research has helped us formulate a more strategic marketing plan, and we've seen excellent rour consumer studies fast, meaningful, and very beneficial in the process. Their staff has been very focused on delivering to me what I’ve asked for, but not afraid to counsel me when their expertise has led them to believe I was headed in a wrong direction. Their presentation and persuasion skills are excellent, making my job easy when it came time to sell the project to my superiors. I will use RED in the future and would recommend them to anyone.

SHAD SLAUGHTER

President / Utah Truffles

We have a fantastic product but had not been able to visually communicate the experience the customer should expect. RED worked with us to develop a brand and package that would draw the customer’s attention and be consistent with the quality of our chocolate.

DON LEHNHOF

VP Creative Services / Nature’s Sunshine

The end result was a fresh, new look based on research facts, not a designer’s whim or an edict from top management.

The RED group helped us sort out a very sticky design dilemma with regard to our company’s brand. New associates in our company wanted an update to our corporate identity, but longtime salespeople and staff members were opposed to any and all changes. RED’s thorough research process helped us to identify the strong and weak elements of our brand and also the degree of change that the majority of people would accept. The end result was a fresh, new look based on research facts, not a designer’s whim or an edict from top management. The research-based process also gave us a positive story to tell to the few still resistant to any change.

PAIGE ATKIN

Director of Marketing / Curecrete Chemical

It’s always a pleasure to do business with RED. Not only do they provide outstanding and innovative artwork, but their customer service is unbeatable. I’m never worried about telling them exactly what my needs are regardless of how small the issue. They listen, and they respond.

BROOKE GOODRICH

Product Manager / Tree Top

RED was responsive to our needs, kept us informed of the process, met our deadlines and worked to exceed our expectations.

GREG BISHOP

Marketing / Applied Composite Technology

If you need a trademark logo, you can’t go wrong with RED.

RED is without a doubt the best logo creation company I have ever worked with. They truly are interested in making sure that we are satisfied and not just getting their check. If you need a trademark logo, you can’t go wrong with RED.

MARIA CUMMAUDO

Marketing / NACT

Reliability and quality of design and services. Willingness and flexibility to meet customer’s needs. Great team of people who truly care.