Research Emotion Design

RED is a Brand Research and Development Strategy Firm


Emotions are the foundation for action

Provo City is full of vibrancy. Just 6 months ago, RED concluded a long process of understanding what Provo leadership, residents and visitors FELT about Provo. Those findings led to design testing and refining, concluding with a new brand and design for Provo City.  Provo City now has a visual direction that ties many sectors and is a firm base for future growth. Exciting changes are happening in Provo such as the new Trax Station, Google Fiber and so much more. Although each took years of planning, they come together with the use of the new design standards to present the image of Provo City as what it is, a vibrant growing home base to so many.