Research Emotion Design

RED is a Brand Research and Development Strategy Firm



Client: Creminelli
Packaging / Website / Branding

Creminelli brings the world generations of tradition in artisan salami products. After the past five years of experience they wanted to take the next step with their brand and develop a fresh new look. It was critical to draw new clients but not lose past equity. RED did strategic studies of their current brand through love group interviews and then conducted research to find out what the market was looking for. Once new brand concepts were defined, then testing was able to focus on the design that spoke best to consumers. RED created a style guide that extended the brand to Point of Sales, a new website and other communications materials.