Research Emotion Design

RED is a Brand Research and Development Strategy Firm



Client: Casper's Ice Cream

FatBoy wanted a new look for its brand and packaging. The real challenge was to gain more shelf presence without losing brand equity. RED designed the brand to read better off the shelf and by using high-impact photos that could make a customer’s mouth water. RED conducted tests to define which elements such as photos, brand mark, and feature indicators were strongest and then put together packaging and communications materials that would raise sales for FatBoy.