Research Emotion Design

RED is a Brand Research and Development Strategy Firm



Client: Powellink
Research / Campaigns

The city of Powell, Wyoming has been working for several years to give their residents and businesses the benefits of a new fiber-optic broadband network. The goal of the implementation of the new public infrastructure was to facilitate economic growth and opportunity in the small town. With the kickoff of the new project, Powellink needed signage and other promotional materials to inform and excite the Powell community about the project. RED created a campaign for Powellink that emphasized the key parts of the community and family life that would be benefitted by the new fiber-optic infrastructure. The campaign has been a huge success.