Research Emotion Design

RED is a Brand Research and Development Strategy Firm

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Motu's Island Grill

Client: Tahitian Noni
Research / Campaigns
CASE STUDY AVAILABLE >

The Tahitian Noni Cafe was struggling to attract customers because their old restaurant image and logo were hard to read and understand. There was also a disconnect between the mood of the restaurant, its food and overall experience. RED helped them improve the visual appearance and feel of the restaurant by choosing a new color palette, new imagery, and a more readable logo. The change increased restaurant sales and became a complete success. The company will extend the new brand to all of their restaurants around the world.