Research Emotion Design

RED is a Brand Research and Development Strategy Firm

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Durian Fusion

Client: Durian
Packaging

"Durian Fusion is the first premium fruit-based liquid supplement to harness the power of durian, the king of fruits." The durian fruit is a distinct and native fruit to Southeast Asia. Durian needed packaging that would exhibit its unique power. They needed something that would stand out as they launched this product into the world. RED created a refreshing unique design that captured the power of the distinct fruit. its outstanding shelf presence draws attention to the royal fruit and the magical experience on will have when it is tasted.