Research Emotion Design

RED is a Brand Research and Development Strategy Firm



Client: Thrive
Research / Packaging / Website / Branding

Don’t just survive. . . thrive. Shelf Reliance’s bulk food product needed to stand out and help consumers understand its advantages. The package also needed to help sell, categorize, and explain the unique approach to Thrive products. RED developed a name, tagline, and graphic system that spoke to the emotional reasons consumers store food. Also, the pictures and messaging helped consumers to see the daily value and economy of regularly using the Thrive product line. Bold pictures quickly explained the product. The porthole window gave a visual idea of the raw product, and the name brands helped organize the product to be easily read from Shelf Reliance’s storage racks.