Research Emotion Design

RED is a Brand Research and Development Strategy Firm



Client: Crev

Crev is an extraordinary family of truffle bars that is new and fresh in the market. With its introduction to the national market it needed a new look to appeal to a nationwide audience. RED developed a name, brand, and packaging that would mirror the emotional experience of eating one of these exceptional truffles. The flavors are defined by a large, bold name and appealing graphics. The design was extended to a shelf shipper so that the package would draw attention at the counter.