Research Emotion Design

RED is a Brand Research and Development Strategy Firm

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Range Kleen

Client: Range Kleen
Packaging

Range Kleen has specialized in range replacement parts for over 30 years and has been the #1 brand in range accesories since 1992, producing products for large retails stores and manufacturing for major stove brands. They approached RED to help them design packaging that claimed stronger shelf presence and better explained the product and which one would be the most functional for each type of stove. The new packaging that was based on consumer preferences and needs led to higher sales and a lower rate of product returns.