Research Emotion Design

RED is a Brand Research and Development Strategy Firm


Printing Resource

Client: Printing Resource

In the midst of expanding their press capabilities and keeping their quality of products high, Printing Resource turned to RED for help in refining their company promotional materials. They wanted a fresh design that clearly stated who they are, what they do, the quality of their product, and a declaration of their undying dedication to the customer. The new look focused on imagery that promoted brilliant colors that you could find in nature. Creative taglines and a simple logo enhanced the imagery and focused on the friendliness and quality of the company.The new identity system brought success to their company as their customer base continues to grow, and RED has received recognition for their well-thought identity system design in PRINT's 2005 Regional Design Annual.