Research Emotion Design

RED is a Brand Research and Development Strategy Firm



Client: ParentLink
Campaigns / Branding

For over eighteen years Parentlink has been working with various schools and school districts to help them improve communication between schools and homes. This has led to more parental involvement and more student success. RED constructed a new logo that instilled trust and emphasized a growing relationship with the parent. RED incorporated the new image into the company branding and materials. RED also designed ParentLink’s office interior and extended the new look to their website, software and packaging, and promotional materials.