Research Emotion Design

RED is a Brand Research and Development Strategy Firm


Norbest Turkey

Client: Norbest
Packaging / Branding

With over 70 years of tradition Norbest has become one of the top turkey marketing firms in the United States. Over the years Norbest has had an ever-changing consumer based that has affected sales. With the help of RED, Norbest researched key consumer demographics across America by analyzing the changing marketplace. The information discovered helped RED design more effective packaging that stood out more strongly to the desired target market. The design was extended across the product line and carried forward in marketing campaigns. The new brand has brought great success and sales to the company.