Research Emotion Design

RED is a Brand Research and Development Strategy Firm


Aviat Aircraft

Client: Aviat Aircraft Inc

Aviat produces one of the most durable and loved two-seater airplanes in the world. Its unique combination of easy flying characteristics and short field takeoff and landing abilities make it a bush pilot's best friend. RED worked with Aviat to produce a new corporate brochure that focuses on what makes Aviat different and valuable. RED did a slight equity transfer of the logo to make it stand out more and developed ads that capture key points to set Aviat apart from other aircraft manufacturers.