Research Emotion Design

RED is a Brand Research and Development Strategy Firm


Sun Detergent

Client: Huish Chemical Corporation

The owners of Sun asked us to find the best way to communicate their new message. RED’s i-Interview tools were used to talk with target consumers throughout the market and get key insights. Colors, symbols, flavors and much more were tested before the designs were finalized. The final concepts were tested with consumers in target areas, and the correct design stood out among some tough competition. The new brands and messaging quickly communicate on the shelf the key advantages to the product.