Research Emotion Design

RED is a Brand Research and Development Strategy Firm


Ashford Formula

Client: Curecrete Corp.

Curecrete is the nation's leader in treatment for concrete floors. Curecrete's Ashford Formula is the standard in the industry. RED developed a new brand identity for Curecrete as they were becoming a world distributor. The brand needed to communicate the strength of the product while holding onto brand equity that was found in the droplet and Curecrete name. The brand was extended to all corporate materials, exterior colors and signage, brochures, mailers, and all client communication materials. RED also produced a DVD that helped to educate customers about the unique, unduplicated science behind the Ashford Formula.