Research Emotion Design

RED is a Brand Research and Development Strategy Firm

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Cessna's Next Generation Piston

Client: Cessna Aircraft Corporation
Research

"What are pilots looking for in the interior of our future aircraft?" Cessna contracted with RED to help them gain insights into what their varied customer demographics would want to see in the new design of a single-engine piston aircraft. RED developed insight research that went to FBO's, long-time pilots, and new pilots as well. Key questions were asked that helped to define the interior design features and capabilities of the new plane. RED also did insight research during the AOPA convention where a new mockup of the plane and its interior were unveiled.