Research Emotion Design

RED is a Brand Research and Development Strategy Firm


Central Bank

Client: Central Bank
Campaigns / Branding

Central Bank and Trust has been a landmark in Utah County since 1891. To promote their service expansion they teamed up with RED to build a new marketing initiative that would attract and educate consumers. Two surveys were conducted with current customers of Central Bank. RED's research and design provided Central Bank with a unique approach that set them apart from competitors. The strategy was utilized in all aspects: brand identity, brochures, literature, signage, and exterior colors.