Research Emotion Design

RED is a Brand Research and Development Strategy Firm

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Golds Gym

Client: Golds Gym
Research

Assignment: Develop unified and consistent packaging for Gold’s Gym fitness products line. Replace the weak and cheap looking packaging to exhibit the high value and quality of the products. Solution: Using Gold’s Gym brand recognition as the predominant design element–a strong, bold logo treatment, heavy use of brand colors, and striking photography allowed these packages to embody an upscale, healthy lifestyle and maintain a dynamic shelf presence.