Research Emotion Design

RED is a Brand Research and Development Strategy Firm



Client: ACT Applied Composite Technology

Applied Composite Technology (ACT) produces a variety of products from prosthetic feet to key lightweight parts for the military and aviation industries. ACT wanted a brand that talked about the strength of their products that can be built at extremely low weight-per-strength ratios. They wanted the image to be strong and easy to read. The concept of a Lion with wings defined the mission of ACT in a strong memorable symbol. These colors and image speak to ACT's products and define their objectives in a single mark.