![R[E]D - Research Enhanced Design](/img/red-logo-new.png){kind=logo}
Step 1 | EYE-TO-EYE INTERVIEWS
Understanding your product starts as RED conducts 12 eye-to-eye interviews with your Love Group (those who are your biggest fans) to understand the Attributes, Benefits, Emotions, and Values that drive your greatest advocates.
Step 2 | INITIAL EMOTIONAL MAPPING
Eye-to-eye interviews provide an initial map of Attributes, Benefits, Emotions, and Values describing why consumers buy your and your competitors' products. Emotions and values are the key elements to be found.
Step 3 | i-INTERVIEWS
With the Initial Emotional Map, RED i-Interviews 150 of your customers. The initial map enables RED to ask specific questions to determine how your customers feel about your product and your top competitors.
Step 4 | FINAL EMOTIONAL MAPPING
Final Emotional Map With consumer feedback, RED produces a report showing data about your brand and products. A Final Emotional Map is produced to define your (Hot) unique selling chain. We are now ready to design.
Step 5 | CREATIVE CONCEPTS
With the Emotional Creative Brief and Map, the RED design team creates design concepts for your campaign based on the up-to-date information from the research. Your feedback is included in the design process.
Step 6 | CONSUMER DESIGN TESTING
Your customer is the best person to define which design speaks to them. RED puts the concepts in front of 150 of your customers to see which one they prefer and what key elements work or don't work for them.
Step 7 | REFINE FINAL DESIGN
RED uses this customer feedback to refine the best design that communicates on a high emotional level. This is not an educated guess or an uninformed idea but a confirmed campaign that you can take to the bank.
Step 8 | STYLE GUIDE
A Style Guide defines the Attributes, Benefits, Emotions, and Values that drive your company visually, audibly, and emotionally. With this Style Guide, future design is quicker and becomes more affordable.
Step 9 | CAMPAIGN EXTENSION
With a strong foundation defined in our Style Guide, we extend the design to other elements within the brand such as web site, advertising, signage, phone messages, and all other communications.
BRAND REVOLUTION
These are a few of RED's clients. Contact us for an emotional mapping evaluation.
