Research Emotion Design

RED is a Brand Research and Development Strategy Firm

801.377.3954

We help you know what your customer
really thinks and why they buy your product.

There is more to your customer
than their general demographics.
RED helps you to know what
your customer is really thinking.

Customers buy product because of emotions.
If you’re not selling at an emotional level
you’re not selling at all.

Understanding why customers like or
dislike you is key to building sales.

Unless you're the actual customer, you can't sit
around a table and come up with what they
want, think, or feel. Avoid groupthink!

No matter how hard you try, if you're not the right
demographic you can't think like them.

We engage your customers in the development and refinement of your brand strategy.

What CEOs say about the RED process

See more CEOs' perspectives
DO YOU KNOW YOUR CUSTOMERS?

To truly be a successful company, you must know who your customers are and why they buy your brand.

THE KEY TO AVOIDING "GROUP THINK"

As a group of men on both sides of the project we felt like a specific concept was the best one. But, were we the right group to make that decision?